Top 100 B2B firms have $1trn of untapped business value in their brands, study finds

B2B companies are “lagging” behind their B2C counterparts in terms of brand contribution to business value, a new study finds.

Despite the top 100 B2B brands globally having a combined brand value of around $2trn (£1,590bn), the research by Brand Finance finds these companies have around $1trn (£795bn) worth of additional untapped business value in their brands. This suggests B2B brands could be doing more to create business value through brand.