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In recent years, there’s been a significant resurgence in account-based marketing, and for good reason. ABM has historically shown a higher ROI, better success measurement capabilities, and improved customer retention. Companies that aren’t already using an ABM model are becoming more compelled to as their competition adopts this successful practice.
Shifting to an ABM strategy requires time and dedication to ease the transition. However, this collaborative sales and marketing strategy fits seamlessly with the broader marketing trends of hyper-personalization and data-driven decision-making.
