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Today’s vehicle connectivity solutions are similar to the very early days of internet connectivity for personal computers, via retrofitting the vehicle with add-on hardware typically connected via the diagnostic port. Other solutions are slightly more advanced, using the in-vehicle infotainment system as a connectivity hub with a smartphone display (CarPlay, Android Auto). This approach still does not fully tap into the capabilities of the vehicle as a local computing platform or effectively utilize the data the vehicle produces. We need to go beyond simple apps and dive much deeper into the vehicle itself to revolutionize connected vehicles.
