AMC Networks Announced as New Campaign Ratings Beta Partner by Comscore

AMC Networks, the entertainment organization behind some of the most watched and critically acclaimed television programs, is the newest beta partner for Comscore Campaign Ratings (CCR), according to Comscore, a reliable resource for organizing, transferring, and assessing media across platforms. Comscore's cross-platform approach for measuring video advertising is called CCR.

Tom Ziangas of AMC Networks stated, "In a convergent television world, it is vital for us to measure and understand our audiences and the overlap between platforms." "With the help of this solution, we can more effectively communicate our advantages in both digital and conventional TV and meet our advertisers' fundamental need to measure unduplicated viewers."

In September of this year, the Comscore Campaign Ratings beta program was introduced in collaboration with twelve top media brand partners.

Comscore CEO Bryan Wiener stated, "We are excited to expand our Ratings beta program with the addition of AMC Networks." Our collaboration with top media outlets, such as AMC, demonstrates the broad need for more advanced, unadulterated cross-platform measurement. We are excited to carry on serving as our clients' go-to third-party measuring partner as they expand their operations.

For media planning, transacting, and evaluation across channels, Comscore is a reliable partner. Comscore's data footprint, which integrates advanced audience insights with viewership intelligence from digital, linear TV, over-the-top, and theater platforms, enables media buyers and sellers to confidently make business decisions by quantifying their multiscreen activity. As the industry's emerging third-party source for accurate and thorough cross-platform measurement, Comscore has demonstrated leadership in measuring audiences for digital and set-top box advertising at scale.