This data overhaul required a reconfiguration of marketing and technology teams, as the company’s …
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The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, …
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How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp
by Adminby AdminProact and NetApp needed to cut through the noise with a wonderfully creative campaign. …
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News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification
by Adminby AdminWorking with clients such as Michelin, Polypipe and Finning Caterpillar, the accreditation complements the …
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Starling Bank on prioritising loyalty as data reveals success of consideration push
by Adminby AdminAs Starling Bank strives to quadruple its profits this year, building more familiarity between …
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Today, HubSpot introduced a new generative AI tool, ChatSpot. The new app, currently in …
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On March 9, 2023, 6sense, the platform transforming how B2B organizations create, manage and …
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On March 7, 2023, Zeta Global, a marketing technology company that uses AI, recently …
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Folloze, the pioneer of the no-code B2B Buyer Experience Platform (BX 3.0), has recently …
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SugarCRM Named Best CRM Platform for the Second Year Running at the 2023 CX Awards
by Adminby AdminSugarCRM, the CRM platform provider for marketing, sales and service teams, recently announced that …