Consumers Demand Personalized Advertising, Says Clinch Survey

A recent consumer advertising survey by Clinch, a leading creative technology company specializing in dynamic and personalized video ads, highlights the growing demand for relevant and tailored advertising experiences. According to the survey, which gathered insights from over 500 U.S. consumers, 64% of respondents are open to brands collecting certain types of data—ranging from demographic details to social media profiles—to deliver more personalized ads.

However, despite the availability of advanced technology for leveraging consumer data, many brands fail to maximize its potential. Only 31% of consumers feel that social media ads are personalized for them most of the time (75% or more). Additionally, 35% reported seeing the same ad repeatedly, a clear indication that brands are not fully utilizing the data they collect to improve their advertising strategies.

This survey underscores the importance of using consumer data effectively to create engaging, personalized ad experiences that resonate with audiences. Brands that embrace this approach are more likely to build stronger connections and drive better results.