One B2B charity on driving growth during challenging times

B2B marketing in the non-profit sector poses a particular challenge, one that Pennies – a fintech microdonations charity that allows consumers to round up their spend as a donation – has been exploring since it launched.

Pennies acts as an aggregator for donations, working on behalf of merchants, including Domino’s and Currys, and charities such as Action Aid and Age UK. The last few years have been particularly challenging for the charity thanks to shop closures during lockdown and the subsequent cost of living crisis. Despite this, Pennies has been able to increase donations by 40% over the past year helped by its marketing and increased customer demand for affordable charitable donations.