Tesco selects Eagle Eye to power Clubcard Challenges

Eagle Eye, a leading SaaS company that creates digital customer connections enabling personalized, real-time marketing, is pleased to announce it has secured a one-year contract, with the option to renew for a further year, with Tesco Stores Ltd., the UK’s leading supermarket, for its AI-powered Personalized Challenges solution, building on its existing relationship with the retailer. EagleAI Personalized Challenges is a digital platform that allows retailers to personalize promotions, providing customized challenges designed to reward incremental behavior. In-built AI and deep machine learning facilitate hyperpersonalization through its analytics capability, providing consumers with promotions more suited to them. Following a successful trial, with a higher than anticipated participation rate, Tesco will roll out Personalized Challenges to more Clubcard members in the coming months, under the name Clubcard Challenges. The solution will power personalized and gamified offers and promotions to each individual Clubcard member.