How Salesforce Manages Pipeline and Forecasts with Confidence

Consistent success is the sum of many small things coming together to create something larger and more impactful. Nowhere is that more apparent than at Salesforce. Our commitment to these smaller, pre-planned actions has driven more than 20 years of growth. It’s what helps our account executives think about what deals to pull in each month or quarter. It enables our managers to assess growth over the course of a year. And it allows our sales leaders to plan for not only the business of today but also 5 years into the future.

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