Humanizing B2B: The key to better customer experience

In the crowded B2B space, reaching your target audience is challenging. A product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Unpleasant buying processes and subpar service deter B2B customers. B2B companies need to create good customer experiences to build lasting relationships. To achieve this, they must understand what motivates B2B buyers.