Picture This: Panoply Adds Instagram as a Data Connection
The business intelligence-focused smart cloud data warehouse Panoply has announced that Instagram is now available as a native data connection. Customers of Panoply can use Panoply and their preferred data visualization tool to monitor metrics and performance for their Instagram marketing campaigns, provided Instagram is supported. In addition to Facebook, Twitter, Google Analytics, Salesforce, and more than 150 other data sources that can be added to and merged into Panoply's cloud data warehouse, the company has also included the Instagram connection. Customers can therefore combine all of their search, display, and social media metrics with any other data, including eCommerce, product analytics, or customer relationship management data.
Customers of Panoply can get all of their data in one location in a matter of minutes, providing marketing teams and data analysts with a 360-degree view of their data to produce insights that can be put into action almost instantly. Digital marketing firm Room 214 comments on Instagram's presence in Panoply, saying: "We are able to receive the whole image of our clients' digital marketing activities, all in one location, with the addition of the seemingly elusive Instagram connection." We receive that precious time back, which we may use for analysis rather than sifting through spreadsheets. We aim for a 360-degree approach in our work with customers; in addition to paid media, eComm, email, and other channels, this provides us an advantage in helping clients more effectively.
Data collection and transformation (ETL), database storage management, and query speed optimization are the three main facets of the data stack that are automated by Panoply, a smart data stack. Without requiring IT or engineering help, Panoply enables anyone working with data analytics to rapidly obtain actionable insights on their own. Privately held and supported by investors like Intel Capital, 500 Startups, Blumberg Capital, and C5 Capital, Panoply has its headquarters in Tel Aviv and San Francisco.
