How Utilizing Automation And AI Can Assist SEOs

Search engine optimization is becoming synonymous with customer experience optimization. Brands need to be present when consumers use their mobile device, voice assistant, or laptop to look up local solutions to their problems. These are crucial moments when consumers make decisions. Furthermore, regardless of the platform or device, they must be ready to react with pertinent, customized content that addresses the expressed demand. Indeed, in an Econsultancy/Resulticks poll of over 340 corporate brands, real-time marketing (65%) and omnichannel distribution and engagement (52%) were declared the top two near-term marketing priorities.