Business Services (B2B) Industry – Accounting Firms and Strategy Cuts

Within the broader B2B services segment, firms like PwC have implemented workforce reductions—PwC alone laid off about 1,500 employees (~3% of its U.S. workforce), mostly in audit and tax divisions—citing an industry‑wide slowdown and evolving revenue models.

Additionally, a Wall Street Journal investigation notes that CEOs across various sectors—including financial advisory, consulting, telecom, and logistics—are increasingly framing layoffs as strategic levers for modernization, cost discipline, and productivity boosts powered by AI. For them, smaller headcount is now a badge of operational efficiency rather than a deficit.