Businesses Are Looking To Gain The Trust Of Consumers Who Are Concerned About Their Privacy
The landscape that digital marketers must navigate to reach the appropriate customer at the right time is becoming more and more regulated. And there is a rationale for this new environment: customers cherish their privacy.
Consumer perceptions of marketing messages and strategies were examined in-depth in a recent study conducted by digital marketing consultant Econsultancy and marketing automation provider Marigold. These observations suggest future directions for marketers for fostering trust and developing closer relationships with clients.
