Fastly Threat Insights Report

Bots have evolved beyond just a security problem, affecting teams across the business, including sales, marketing, operations, and many more. The bot conversation is now taking place within the C-Suite, as they find ways to adapt their business models to this new reality. In this edition, we’ll explore emerging trends and insights that indicate how industries are addressing both wanted and unwanted bot traffic.

At a high level, we found that the distribution of bot traffic to human traffic appears to be similar to that in previous quarters. Deeper analysis revealed a more nuanced reality:

Headless bots are targeting transaction-heavy industries. 89% of headless bot traffic targeted Financial Services and Commerce industries.
Organizations are blocking wanted bot traffic. 4% of all wanted bots were blocked by organizations – primarily those operating in the Media & Entertainment and High Technology industries.
Meta and ChatGPT account for the highest proportion of AI crawler and fetcher traffic. 60% of all AI crawler traffic is attributable to Meta, and 68% of all AI fetcher traffic is attributable to OpenAI’s ChatGPT.

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