Adobe Unveils B2B-Specific AI Agents to Transform Sales and Marketing Workflows
Adobe is bringing its agentic AI capabilities directly into B2B workflows with new AI agents built for its enterprise applications: Audience Agent, Journey Agent, and Data Insights Agent. These agents are designed to tackle the unique challenges of B2B buying — long sales cycles, decision-making committees, and disjointed data sources.
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The Audience Agent, embedded in Adobe Journey Optimizer B2B edition, synthesizes structured and unstructured data (such as CRM, web content, or marketing activity), identifies buying group personas, and recommends decision-makers to target.
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The Journey Agent helps build and optimize personalized customer journeys across channels like email, mobile, and web. It monitors drop-offs and refines touchpoints to drive engagement.
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The Data Insights Agent, integrated into Adobe’s Customer Journey Analytics B2B edition, offers a conversational interface for exploring cross-channel data, generating forecasts, visualizing trends, and uncovering account-level insights.
Adobe is also preparing to launch additional agents, such as an Account Qualification Agent that can evaluate prospects’ budget, authority, and timeline to help sales teams prioritize, and a Product Advisor Agent in a new “Brand Concierge” app for guided buyer-agent interactions across text, voice, or visuals.
These B2B-centric agents reflect a broader trend: companies are betting on agentic AI to not only automate tasks but to more deeply influence strategy, customer experience, and revenue outcomes. By weaving AI agents into marketing, sales, and analytics workflows, Adobe is helping businesses become more efficient, data-driven, and responsive in a competitive B2B landscape.
