B2B Content Marketing

As content marketing enters a new phase marketing guru Jeff Bullas calls the “dip of disillusionment,” marketers have to work smarter as well as harder. Fine-tuning storytelling skills, encouraging user-generated content, and focusing on quality long-form content are just the beginning. The rise of live video casting, native and optimized content means marketers will have to stay on their toes to keep up with the latest trends. As social media sites proliferate and each platform features its own unique influencers, remember that great content, distribution, and credibility transcend platforms. Take advantage of developments in artificial intelligence, augmented reality, and virtual reality to stay ahead of the game.